Privacy Policy for Your Data

This privacy policy explains how we collect, use, and protect your personal data when you interact with our site and services. We remain committed to safeguarding your privacy and meeting South African POPIA standards.

Information We Collect

We collect personal information necessary to provide services and improve your experience on our website.

  • Contact details you provide, such as name, email address, and phone number, when completing our online enquiry form.
  • Business and project details provided to support tailored responses to service requests.
  • Technical data, including IP address, browser type, and usage information through cookies for analytics.
  • Any other information you voluntarily share in communications with our team or through our online tools.

How We Use Your Data

We use your information for communication, service delivery, and optimising user experience in compliance with South African law.

  • To respond to your enquiries and manage service requests efficiently and effectively.
  • To deliver, improve, and maintain our SEO and semantic core services for business use.
  • To analyse site usage and enhance our website’s performance and security.
  • To comply with all legal obligations under South African data protection laws.

Legal Grounds for Processing

Your data is processed with your consent and our legitimate business interests.

Our legal basis includes your consent for direct enquiries and legitimate interests in providing and improving our business services, in line with POPIA.

Information Sharing

Your personal data is not sold. We only share it as outlined below:

  • With trusted service providers carrying out business functions on our behalf, bound by confidentiality agreements.
  • If required by law or legal requests from government authorities.
  • In connection with business transactions, like a merger or acquisition, subject to continued privacy commitments.

Data Security

We implement administrative, technical, and physical measures to protect your information from loss, misuse, and unauthorised access. Access is restricted to staff and partners who need data for business functions. Your information is stored securely and only for as long as needed by law and our agreements.

Your Privacy Rights

You can access, correct, and delete your personal data, or object to certain uses, as permitted by law.

  • Request access to and correction of personal data held about you.
  • Object to processing or request deletion of your personal data from our records.
  • Withdraw your consent for specific purposes at any time, where applicable.
  • Lodge a complaint with the Information Regulator if you feel your rights are violated.

Cookies and Tracking

We use cookies to enhance functionality and collect analytics information on how the site is used. You can manage preferences in your browser settings or review our dedicated cookie policy.

View Cookie Policy View Cookie Policy

Contact Us

For any privacy queries, requests, or complaints, please contact us using the details below.

Email Address: content@lytheris.pro

Phone: +27281412774

Address: 80 Strand Street, Cape Town 8000 South Africa

Privacy Policy Updates

We review and update this Privacy Policy as needed to reflect changes in law or our practices. Updates will be posted on this page.

Last updated: March 21, 2026